Pages and content

The storefront’s informational pages get their words from different places. The Contact and FAQ pages and the five policy pages are managed from the Pages group of the Companion plugin’s settings. Journal articles are ordinary WordPress posts. The About us and Find a store pages are part of the storefront’s own configuration and are changed by whoever deploys it.

Storefront page	Address	Where you manage it
Contact us	/contact-us	StoreFront → Settings → Pages → Contact, plus Contact Form 7
FAQ	/faq	StoreFront → Settings → Pages → FAQ
Returns & Refunds, Shipping, Privacy, Terms, Cookies	See Policy pages	WordPress Pages, picked under Pages → Static Pages
Journal	/blog	WordPress Posts
About us, Find a store	/about-us, /find-a-store	Storefront configuration (see Store identity)

Before you start

• You need an administrator account to open StoreFront → Settings.
• For a working contact form, install and activate the free Contact Form 7 plugin (Plugins → Add New, search “Contact Form 7”).
• To protect the contact form from bots, set up Cloudflare Turnstile first. See Sign-in and security.
• Settings on the Pages tabs share the screen’s single Save Changes button. Saved changes reach shoppers within about 5 minutes.

Set up the Contact page

The Contact page has a form on one side and an Information column on the other (address, support email, phone and opening hours). The form does not send email itself: each message is handed to a Contact Form 7 form you choose, and Contact Form 7 sends it using that form’s Mail settings (recipient, subject, template and any spam add-ons).

Step 1: prepare a Contact Form 7 form

1. Go to Contact → Contact Forms (the menu Contact Form 7 adds) and open the default form, or click Add New.

2. Make sure the Form tab contains these field names. The storefront fills them in:

   [text* your-name]
   [email* your-email]
   [tel your-phone]
   [text your-subject]
   [textarea your-message]

   Contact Form 7’s default form has all of these except your-phone. Add that line so phone numbers reach you.

3. Open the Mail tab and set To to the address that should receive messages. Use the field names as mail-tags in the body, for example [your-name], [your-email], [your-phone] and [your-message].

4. Save the form.

The storefront’s form has no subject field, so it sends “Contact form message from” followed by the sender’s name as your-subject.

Step 2: connect it and fill in the page

StoreFront›Settings›Pages›Contact

1. Go to StoreFront → Settings, open Pages in the rail and click Contact.
2. In the Contact form card, choose your form under Form. Read any warning under the picker (see below).
3. Choose which fields shoppers must fill in under Required fields.
4. Fill in the Page text, Contact details and Working hours cards. Any text you leave blank uses the storefront’s own wording, so a half-filled tab still gives a complete page.
5. Click Save Changes.

Contact form card

Setting	What it does	Default
Form	The Contact Form 7 form that receives contact-page messages. Lists up to 100 forms. With None, messages cannot be sent.	None
Required fields: Email	Always required, because replies go there. Cannot be switched off.	On
Required fields: Name	Whether a shopper must give their name.	On
Required fields: Phone	Whether a phone number is required.	On
Required fields: Message	Whether a message is required.	On

The card checks the chosen form as you work and warns you when:

• the form has no your-name, your-email, your-phone or your-message field, so that part of each message will not reach you;
• the form requires a field the storefront never sends, so every message would fail;
• a field is optional on this tab but required in the form, so messages without it are rejected;
• the form you chose earlier no longer exists.

When Contact Form 7 is not active, the card shows only a warning, and the storefront shows a notice in place of the form. Your form choice and required-field switches are kept and come back when you reactivate it.

Require Cloudflare Turnstile

Setting	What it does	Default
Require Cloudflare Turnstile	Asks shoppers to pass the Turnstile check before a message is sent. Takes effect only while Turnstile is set up and switched on for the whole store.	On

Page text

Setting	What it does	Default
Form heading	Heading above the form.	Blank (“Need help? Get in touch.”)
Information heading	Heading of the Information column.	Blank (“Information”)
Form intro	Line under the form heading.	Blank (“Contact one of our experts and we’ll get back to you as soon as possible.”)
Information intro	Line under the Information heading.	Blank (“Our location, phone number & business hours—right at your fingertips.”)

The text in brackets is the storefront’s own wording, used while the field is blank and translated for each language.

Contact details

Setting	What it does	Default
Address	Shown under “Visit Us”.	Blank (the store profile’s address)
Support email	Shown under “Support” as a tap-to-email link. An invalid address is not saved.	Blank (the store profile’s email)
Phone	Shown under “Call Us” as a tap-to-call link.	Blank (the store profile’s phone)

While a field is blank, the storefront shows the matching detail from its own store profile, which is set in the storefront’s configuration when it is deployed.

Working hours

One row per day, Monday to Sunday.

Setting	What it does	Default
Open on (day)	Switches the day between Open and Closed. A closed day shows “Closed”.	Open
Opening time / closing time	Shown as “HH:MM – HH:MM”, in 24-hour time.	Blank

An open day needs both times, otherwise it is left off the page. A closed day keeps its times for when you reopen it. If no day is filled in, the storefront shows the week from its own store profile instead. As soon as one day is filled in, your week replaces that profile week completely. A closing time earlier than the opening time is allowed, for overnight hours.

Caution

The storefront’s store profile may still hold sample details from setup. Fill in Contact details and Working hours before you launch, so shoppers never see an address, phone number or opening hours that are not yours.

Read contact messages

StoreFront›Contact Entries

Every message that passes Contact Form 7’s checks is also saved under StoreFront → Contact Entries, so you keep it even if the notification email fails. A count bubble on the menu shows how many are unread.

• Views: All, Unread, Starred and Trash. Unread rows are bold.
• Search across name, email, phone and message, and filter by date (Today, Yesterday, Last 7 days, Last 30 days, This month, Last month or a custom range) or, if you use more than one form, by form.
• Open an entry to read it in full. Opening it marks it read. The Actions box has Reply by email, Star, Mark as unread and Move to Trash. The Detail box shows when it arrived, which form, who sent it (a customer account or “Guest”), the IP address, the browser and the page it was sent from. Use ‹ Previous and Next › to move through the list.
• Bulk actions: Mark as read, Mark as unread, Star, Unstar and Move to Trash. In the Trash: Restore and Delete permanently.
• Export CSV downloads the current view, with your search and filters applied.

Entries in the Trash are deleted for good 30 days after they were trashed. Messages are recorded only while Contact Form 7 is active; other Contact Form 7 forms on your site are not recorded.

Write the FAQ page

StoreFront›Settings›Pages›FAQ

The FAQ page shows exactly the questions you write here, grouped into optional titled sections. Until you save one, the page says there are no questions yet.

1. Go to StoreFront → Settings → Pages → FAQ.
2. Optionally type a Page title (leave blank for the translated “FAQ”).
3. In FAQ sections, click + Add section and give it a Section title, such as “Orders & shipping”, or leave it blank for no heading.
4. Click + Add question. Type the Question, then click Edit answer, write the answer and click Done.
5. Use the arrows to reorder sections and questions, and Delete to remove one.
6. Click Save Changes.

Setting	What it does	Default
Page title	The FAQ page heading, its breadcrumb and the browser tab.	Blank (translated “FAQ”)
Section title	Heading above a group of questions.	Blank (no heading)
Question	The question line, up to 300 characters.	Blank
Answer	The answer, with bold, italic, bulleted and numbered lists, and links. Up to about 5,000 characters.	Blank

Limits: up to 20 sections and 50 questions per section. A question without both a question and an answer is not saved (the card warns “Needs a question and an answer”), and a section with no complete question is dropped.

Choose your policy pages

StoreFront›Settings›Pages›Static Pages

You write each policy as a normal WordPress page in the block editor, then tell the storefront which page is which. The storefront shows the page’s content in its own design, with no copy kept on the storefront.

Policy	Storefront address
Returns & Refunds	/returns-refunds
Shipping	/shipping-policy
Privacy Policy	/privacy-policy
Terms & Conditions	/terms-and-conditions
Cookies Policy	/cookies-policy

1. Go to Pages → Add New, write the policy and click Publish. Repeat for each policy you need.
2. Go to StoreFront → Settings → Pages → Static Pages.
3. For each policy, choose its page from the dropdown. Use Filter pages… to search when you have more than 10 pages.
4. Click Save Changes.
5. Use View on storefront next to each policy to check it.

Setting	What it does	Default
Page for each policy	The published page shown at that policy’s address. Lists up to 500 pages, alphabetically. The same page cannot be used for two policies.	None (the storefront shows a 404)

Links next to each policy: Edit page (opens the editor), View on storefront (only for a published page when the Storefront URL is set) and Create page.

• A policy with no published page shows a 404 on the storefront, and links to it are hidden in the header, footer and elsewhere.
• Only published pages without a password can be chosen. If you later unpublish, schedule or trash the page, the tab warns you and the storefront shows a 404 until it is published again.
• Privacy Policy and Terms & Conditions are the same settings as WordPress’s privacy page (Settings → Privacy) and WooCommerce’s terms page (WooCommerce → Settings → Advanced). Changing either place updates both.
• Scripts and styles inside a page are stripped before it is shown on the storefront.
• Each policy page’s search text comes from the page’s own SEO fields, or the Policy pages pattern on the SEO tab. See SEO.

Note

A store in more than one language shows one card per language, and a policy left on None in another language falls back to the default language’s page. Adding languages to this list needs a developer (the rsc_storefront_page_languages filter); there is no switch for it in wp-admin.

Publish journal articles

The storefront’s Journal (/blog) shows your ordinary WordPress posts. There is nothing to switch on.

1. Go to Posts → Add New and write the article in the block editor.
2. Set a Featured image: it is the article’s picture on the Journal and when it is shared.
3. Add an Excerpt if you want to control the summary on the article card.
4. Choose Categories and Tags. Shoppers can filter the Journal by both, and by month.
5. Fill in the article’s SEO fields if you want custom search-result text (see SEO).
6. Click Publish.

• On the first page of the Journal, the newest article is shown large at the top.
• Each article page shows the author, reading time, tags, share buttons, links to the previous and next articles, and “More from the journal”.
• Shoppers must be signed in to comment. Comments appear under Comments in wp-admin, like any WordPress comment.
• Dates are shown in your store’s timezone (Settings → General → Timezone).

About us and Find a store

These two pages are not edited in wp-admin. Their text, photos, team, timeline and store locations live in the storefront’s own configuration, alongside the store name and logo. Ask whoever deploys your storefront to change them, and point them to Store identity.

Troubleshooting

Symptom	Likely cause	Fix
The Contact page shows a notice instead of a form	Contact Form 7 is not active, or no form is chosen.	Activate Contact Form 7 and pick a form on the Contact tab.
Every contact message fails	The Contact Form 7 form requires a field the storefront doesn’t send.	Read the warning under Form and make that field optional or remove it.
Messages arrive without a phone number	The form has no your-phone field.	Add [tel your-phone] to the form and [your-phone] to its Mail tab.
Messages are saved in Contact Entries but no email arrives	Contact Form 7’s mail could not be sent.	Check the form’s Mail tab and your site’s email setup. See Emails.
A policy page shows “page not found”	No page is chosen, or the page is not published.	Pick a published page on the Static Pages tab.
The FAQ page says there are no questions yet	No section with a complete question has been saved.	Add a question and an answer, then save.

Next steps

SEOSearch-result text for pages, posts and policy pages.

Customers and engagementWishlist, stock alerts, newsletter and the contact inbox.

Content pages featureWhat shoppers see on informational pages.

Store identityStore name, About us and Find a store content.